Before the advent of the internet, access to large audiences was limited to a few media outlets. Newspapers, broadcasters magazines, production houses and broadcasters controlled the majority of media space that people consumed every day.
Online media has fundamentally changed the business landscape. Anyone can now create media, and share it with an unlimited number of customers via platforms. Owned Media is the term for this broader reach.
However, the ease with the ease with which content can be created and shared could also cause problems. Common Internet memes and the unauthorized use of songs are examples of the way in which a lack or clarity of copyright laws can make online media difficult to manage.
If your business creates its own media and distributes it to customers on a list they could be deemed a media company in 2023. This includes businesses who produce their own content, like YouTube videos, podcasts and e-books. A digital media company’s goal is to connect with their audience and grow the brand by using social media and word-ofmouth. These goals can be reached through paid advertising platforms such as PPC, Facebook Ads and Google Adwords. However successful social media marketing takes a lot of time to be successful.
